This article originally appeared in the ColoradoBiz online edition here. Not long ago, I listened to a special feature about Ella Fitzgerald on KUVO (the wonderful Denver-based 24/7 jazz station). I was struck by one particular insight into her musical style:…
What makes a story a story, and why should you care? Understanding what makes a story a story is essential in marketing whether you’re writing a client spotlight, press release or your brand’s origin story. I recently read a…
FOR IMMEDIATE RELEASE Contact Name: John Jiarvey Organization: Garvington Creative Phone number: 970.497.2745 Email: John@GarvingtonCreative.com Garvington Creative CSO Legally Changes Name John Jiarvey (formerly Garvey), founder and Chief Storytelling Officer, feels that alliterative names are more memorable and likable. Fort Collins, CO: John Jiarvey, founder and CSO of…
A 2009 storyfied marketing campaign featuring TOMS Shoes demonstrates how companies can leverage stories about their partners for authentic, effective marketing. Founded in 2006, Toms Shoes is most famous for the One for One business model that Founder and Chief Shoe Giver…
Think of the last time you were going about your business and someone came along with advice about a problem you hadn’t even been thinking about. And then he was grandiose enough to tell you the solution. How did that go over? Then, think of the last…
About the Author: Mary is the owner and CEO of NerdyMind, a friendly Fort Collins-based technical agency that focuses on digital lead generation, strategic website redesigns, and custom app development. The B2B buying cycle can be long, especially for larger-ticket…
Tomorrow I’m sitting on a panel for an entrepreneurial journalism class at Colorado State University. I’m pretty stoked! Two groups of students tasked with creating a media platform for an underrepresented community will be presenting. I’ll hopefully be able to…
One of the cardinal rules of persuasion and storytelling is show, don't tell. Advertising tells; stories show. And that’s why they’re good for business. Do you remember the first Super Bowl you watched? I didn’t know what the Super Bowl…
Why is it that the answers to some of the most obvious questions people ask are the hardest to put to words? We like to think that most of our decisions are rational, but in fact most of our decisions…
When you do content marketing, whether publishing a blog or doing something more resource-intensive like a podcast or webinar series, you’re giving a lot away with no guarantee of a return. Yet businesses are recognizing how essential content marketing is…
