When you do content marketing, whether publishing a blog or doing something more resource-intensive like a podcast or webinar series, you’re giving a lot away with no guarantee of a return. Yet businesses are recognizing how essential content marketing is…
People tend to underestimate one another’s bullshit detectors and overestimate their own. Some of the best evidence of this is how frequently we resort to the following phrases. Don’t use them unless you want to trigger people. 1. “No offense, but …”…
Originally published Aug 9, 2018 on NerdyMind.com. What is Content Marketing, And Does It Work? Content marketing, in many ways, flies in the face of conventional wisdom. You’re giving away intellectual capital free of charge, and much of your audience…
The Economist warned last January that “In the future, ‘fake news’ put together with the aid of artificial intelligence will be so realistic that even the best-resourced and most professional news organization will be hard pressed to tell the difference…
Updated: Aug 21, 2019 It can be challenging to bring your work to life with words. If your work is technical in nature, or you provide an ancillary service that works behind the scenes to keep businesses running smoothly, this…
Imagine that you've been in a bad biking accident and have multiple fractures in your right leg. You’re at the early stages of recovery, full of pain, pins and plates. The orthopedist or sports medicine doc sits down with you and…
Updated: Jul 6 I’m gonna tell it straight even if I have to sleep on the couch tonight: My son was not, at first, a cute baby. For six weeks he was just not cute in any sense of the…
Updated: Jul 6 If you’re an editor, a marketing manager or a collaborator who’s worked with me, the clarity and succinctness of my writing has made your job easier. Admit it. You may even think I’m talented. But here’s the…
Updated: Jul 6 The ability to write well is scandalously undervalued. Both the benefits of quality writing and the economic costs of poor writing are underestimated by organizations of all sizes. Although I've written about this before, I thought using…
The drawn-out email. The flowery, keyword-dense blog intro with no substance. The rambling, 550-page novel that lacks continuity. The podcast with 20 minutes of information crammed into 45 minutes. The 120-slide business pitch. These things suck. I'll soon revisit this…
