A version of this article was originally published by ColoradoBiz here. A couple of years ago, The Economist ran an unsettling special report on the future of warfare. This insight particularly struck me: “In the future, ‘fake news’ put together with the…
A version of this article was originally published by ColoradoBiz here. This article was written, for the most part, before the murder of George Floyd. Nothing in it is to suggest that businesses should not take decisive positions on social issues. But…
A version of this article was originally published by ColoradoBiz here.*** Is conversational marketing a secret sauce or just another buzzword? Invitations vs. Explanations People quickly tire of having things explained to them. Effective marketing is about starting conversations. Whatever…
A version of this article was originally published by ColoradoBiz here. Too many good companies are held back by not knowing when to focus on branding and when to focus on marketing. Do you know the difference between a violin…
This article originally appeared in the ColoradoBiz online edition here. Not long ago, I listened to a special feature about Ella Fitzgerald on KUVO (the wonderful Denver-based 24/7 jazz station). I was struck by one particular insight into her musical style:…
What makes a story a story, and why should you care? Understanding what makes a story a story is essential in marketing whether you’re writing a client spotlight, press release or your brand’s origin story. I recently read a…
FOR IMMEDIATE RELEASE Contact Name: John Jiarvey Organization: Garvington Creative Phone number: 970.497.2745 Email: John@GarvingtonCreative.com Garvington Creative CSO Legally Changes Name John Jiarvey (formerly Garvey), founder and Chief Storytelling Officer, feels that alliterative names are more memorable and likable. Fort Collins, CO: John Jiarvey, founder and CSO of…
A 2009 storyfied marketing campaign featuring TOMS Shoes demonstrates how companies can leverage stories about their partners for authentic, effective marketing. Founded in 2006, Toms Shoes is most famous for the One for One business model that Founder and Chief Shoe Giver…
Think of the last time you were going about your business and someone came along with advice about a problem you hadn’t even been thinking about. And then he was grandiose enough to tell you the solution. How did that go over? Then, think of the last…
About the Author: Mary is the owner and CEO of NerdyMind, a friendly Fort Collins-based technical agency that focuses on digital lead generation, strategic website redesigns, and custom app development. The B2B buying cycle can be long, especially for larger-ticket…
