Originally published Aug 9, 2018 on NerdyMind.com. What is Content Marketing, And Does It Work? Content marketing, in many ways, flies in the face of conventional wisdom. You’re giving away intellectual capital free of charge, and much of your audience…
The Economist warned last January that “In the future, ‘fake news’ put together with the aid of artificial intelligence will be so realistic that even the best-resourced and most professional news organization will be hard pressed to tell the difference…
Updated: Aug 4 As a marketing copywriter and writing consultant I fervently believe in the power of language—particularly in well-told stories. Yet impact can be hard to measure and I don’t see hard proof of it every day. My writing…
Imagine that you've been in a bad biking accident and have multiple fractures in your right leg. You’re at the early stages of recovery, full of pain, pins and plates. The orthopedist or sports medicine doc sits down with you and…
Updated: Jul 6 I’m gonna tell it straight even if I have to sleep on the couch tonight: My son was not, at first, a cute baby. For six weeks he was just not cute in any sense of the…
Updated: Jul 6 If you’re an editor, a marketing manager or a collaborator who’s worked with me, the clarity and succinctness of my writing has made your job easier. Admit it. You may even think I’m talented. But here’s the…
Updated: Jul 6 The ability to write well is scandalously undervalued. Both the benefits of quality writing and the economic costs of poor writing are underestimated by organizations of all sizes. Although I've written about this before, I thought using…
The drawn-out email. The flowery, keyword-dense blog intro with no substance. The rambling, 550-page novel that lacks continuity. The podcast with 20 minutes of information crammed into 45 minutes. The 120-slide business pitch. These things suck. I'll soon revisit this…
What's something your mom used to say that you live your life by? I've reflected on this in anticipation of Mother's Day and thought I'd share some of the enduring and positive things Mom has taught me. Boredom vs. Autonomy…
Updated: Apr 27 He’s the worst roommate you ever had. He leaves dishes in the sink and never vacuums. He has to be asked five times to square up on his share of each month’s utility bill. He spills bong…
