A version of this article was originally published by Entrepreneur here. Business storytelling is increasingly recognized as a force to be reckoned with. So why are there so many humdrum brand stories? "Ultramarathon Man” Dean Karnazes is a jerk. I say this…
A version of this article was originally published by ColoradoBiz here. Here’s why humor is an underutilized, effective tool in B2B marketing Suspicion creeps into relationships little by little. My wife started taking a Wednesday evening painting class a few months…
A version of this article was originally published by ColoradoBiz here. Most of us have resorted to or at least fallen for them. They can be as innocent as an overlooked social cue, or as toxic as racism. What are they?…
This article originally appeared in the ColoradoBiz online edition here. Sensory language makes ideas more memorable by enriching context Do you mind if I totally screw with your head for a minute? Good — I was hoping that’s what you’d say!…
A version of this article was originally published by ColoradoBiz here. Why a basic grasp of working memory is the key to effective marketing One of the most frustrating things about being human is ... Wait, what was I about to…
A version of this article was originally published by ColoradoBiz here. A couple of years ago, The Economist ran an unsettling special report on the future of warfare. This insight particularly struck me: “In the future, ‘fake news’ put together with the…
A version of this article was originally published by ColoradoBiz here. This article was written, for the most part, before the murder of George Floyd. Nothing in it is to suggest that businesses should not take decisive positions on social issues. But…
A version of this article was originally published by ColoradoBiz here.*** Is conversational marketing a secret sauce or just another buzzword? Invitations vs. Explanations People quickly tire of having things explained to them. Effective marketing is about starting conversations. Whatever…
A version of this article was originally published by ColoradoBiz here. Too many good companies are held back by not knowing when to focus on branding and when to focus on marketing. Do you know the difference between a violin…
This article originally appeared in the ColoradoBiz online edition here. Not long ago, I listened to a special feature about Ella Fitzgerald on KUVO (the wonderful Denver-based 24/7 jazz station). I was struck by one particular insight into her musical style:…
