Redefine and communicate your purpose with these 2 simple branding exercises This article was originally published in BizWest here. Tony Hsieh, founder of shoe ecommerce giant Zappos, isn’t passionate about shoes. He says his passion is “delivering happiness.” You might not be…
Why is it that the answers to some of the most obvious questions people ask are the hardest to put to words? We like to think that most of our decisions are rational, but in fact most of our decisions…
People tend to underestimate one another’s bullshit detectors and overestimate their own. Some of the best evidence of this is how frequently we resort to the following phrases. Don’t use them unless you want to trigger people. 1. “No offense, but …”…
Updated: Aug 21, 2019 It can be challenging to bring your work to life with words. If your work is technical in nature, or you provide an ancillary service that works behind the scenes to keep businesses running smoothly, this…
Updated: Jul 6 If you’re an editor, a marketing manager or a collaborator who’s worked with me, the clarity and succinctness of my writing has made your job easier. Admit it. You may even think I’m talented. But here’s the…
Updated: Jul 6 The ability to write well is scandalously undervalued. Both the benefits of quality writing and the economic costs of poor writing are underestimated by organizations of all sizes. Although I've written about this before, I thought using…
Updated: Apr 27 He’s the worst roommate you ever had. He leaves dishes in the sink and never vacuums. He has to be asked five times to square up on his share of each month’s utility bill. He spills bong…
With writing, as with so many other disciplines, it's easy to spot others' mistakes but hard to recognize our own. Nobody realizes when he or she is coming across as an amateur, but there are introspective tools you can use…
If you're running a purpose-driven company, your success will largely be determined by the quality of the stories you tell. Update, 13 July 2020: One moving story can have a greater impact on people's perceptions than reams of data and…
