A version of this article was originally published by ColoradoBiz here. When marketing is alienating or boring, overdog protagonists are a common culprit. Last month I opened a three-part discussion on how to avoid common business storytelling blunders. I usually keep my…
A version of this article was originally published by ColoradoBiz here. One key culprit for boring company narratives is that few people actually know what constitutes a “story.” This matters more than you think. What’s a story? Is your company history a…
A version of this article was originally published by Entrepreneur here. Business storytelling is increasingly recognized as a force to be reckoned with. So why are there so many humdrum brand stories? "Ultramarathon Man” Dean Karnazes is a jerk. I say this…
A version of this article was originally published by ColoradoBiz here. Here’s why humor is an underutilized, effective tool in B2B marketing Suspicion creeps into relationships little by little. My wife started taking a Wednesday evening painting class a few months…
A version of this article was originally published by ColoradoBiz here. This article was written, for the most part, before the murder of George Floyd. Nothing in it is to suggest that businesses should not take decisive positions on social issues. But…
If you're running a purpose-driven company, your success will largely be determined by the quality of the stories you tell. Update, 13 July 2020: One moving story can have a greater impact on people's perceptions than reams of data and…
