A version of this article was originally published by ColoradoBiz here. Here’s why humor is an underutilized, effective tool in B2B marketing Suspicion creeps into relationships little by little. My wife started taking a Wednesday evening painting class a few months…
A version of this article was originally published by ColoradoBiz here. This article was written, for the most part, before the murder of George Floyd. Nothing in it is to suggest that businesses should not take decisive positions on social issues. But…
If you're running a purpose-driven company, your success will largely be determined by the quality of the stories you tell. Update, 13 July 2020: One moving story can have a greater impact on people's perceptions than reams of data and…
