A 2009 storyfied marketing campaign featuring TOMS Shoes demonstrates how companies can leverage stories about their partners for authentic, effective marketing. Founded in 2006, Toms Shoes is most famous for the One for One business model that Founder and Chief Shoe Giver…
About the Author: Mary is the owner and CEO of NerdyMind, a friendly Fort Collins-based technical agency that focuses on digital lead generation, strategic website redesigns, and custom app development. The B2B buying cycle can be long, especially for larger-ticket…
Tomorrow I’m sitting on a panel for an entrepreneurial journalism class at Colorado State University. I’m pretty stoked! Two groups of students tasked with creating a media platform for an underrepresented community will be presenting. I’ll hopefully be able to…
One of the cardinal rules of persuasion and storytelling is show, don't tell. Advertising tells; stories show. And that’s why they’re good for business. Do you remember the first Super Bowl you watched? I didn’t know what the Super Bowl…
When you do content marketing, whether publishing a blog or doing something more resource-intensive like a podcast or webinar series, you’re giving a lot away with no guarantee of a return. Yet businesses are recognizing how essential content marketing is…
An earlier version of this article was originally published Aug 9, 2018 in NerdyMind.com. What is Content Marketing, And Does It Work? Content marketing, in many ways, flies in the face of conventional wisdom. You’re giving away intellectual capital free of…
