February 25, 2019
Content Marketing • Storyfied Marketing
A 2009 storyfied marketing campaign featuring TOMS Shoes demonstrates how companies can leverage stories about their partners for authentic, effective marketing. Founded in 2006, Toms Shoes is most famous for the One for One business model that Founder and Chief Shoe Giver Blake… Continue Reading…
December 12, 2018
Tomorrow I’m sitting on a panel for an entrepreneurial journalism class at Colorado State University. I’m pretty stoked! Two groups of students tasked with creating a media platform for an underrepresented community will be presenting. I’ll hopefully be able to… Continue Reading…
December 4, 2018
Content Marketing • Storytelling
One of the cardinal rules of persuasion and storytelling is show, don’t tell. Advertising tells; stories show. And that’s why they’re good for business. Do you remember the first Super Bowl you watched? I didn’t know what the Super Bowl was… Continue Reading…
October 29, 2018
When you do content marketing, whether publishing a blog or doing something more resource-intensive like a podcast or webinar series, you’re giving a lot away with no guarantee of a return. Yet businesses are recognizing how essential content marketing is… Continue Reading…
October 8, 2018
Originally published Aug 9, 2018 on NerdyMind.com. What is Content Marketing, And Does It Work? Content marketing, in many ways, flies in the face of conventional wisdom. You’re giving away intellectual capital free of charge, and much of your audience… Continue Reading…