Storyfied MarketingStorytelling

What makes a story a story, and why should you care? Understanding what makes a story a story is essential in marketing whether you’re writing a client spotlight, press release or your brand’s origin story. I recently read a memoir… Continue Reading…

Content MarketingStoryfied Marketing

A 2009 storyfied marketing campaign featuring TOMS Shoes demonstrates how companies can leverage stories about their partners for authentic, effective marketing. Founded in 2006, Toms Shoes is most famous for the One for One business model that Founder and Chief Shoe Giver Blake… Continue Reading…