Content MarketingStorytelling

One of the cardinal rules of persuasion and storytelling is show, don’t tell. Advertising tells; stories show. And that’s why they’re good for business. Do you remember the first Super Bowl you watched? I didn’t know what the Super Bowl was… Continue Reading…

CommunicationStorytellingWriting

If you’re faced with a decision or trying to understand an issue, you don’t want conflicting information from a bunch of weaselly sources. Unclear and dishonest language isn’t just a drain on the economy, it’s something I take personally. Every written… Continue Reading…

Business CommunicationsCommunicationStorytelling

If facts are the backbone of a well-crafted argument or pitch, stories are the heart. We greatly overestimate the extent to which facts and logic influence those around us. This misconception is reflected in the language used in board meetings,… Continue Reading…