Storyfied MarketingStorytelling

What makes a story a story, and why should you care? Understanding what makes a story a story is essential in marketing whether you’re writing a client spotlight, press release or your brand’s origin story. I recently read a memoir… Continue Reading…

Content MarketingStorytelling

One of the cardinal rules of persuasion and storytelling is show, don’t tell. Advertising tells; stories show. And that’s why they’re good for business. Do you remember the first Super Bowl you watched? I didn’t know what the Super Bowl was… Continue Reading…

CommunicationStorytellingWriting

The Economist warned last January that “In the future, ‘fake news’ put together with the aid of artificial intelligence will be so realistic that even the best-resourced and most professional news organization will be hard pressed to tell the difference… Continue Reading…

Business CommunicationsCommunicationStorytelling

If facts are the backbone of a well-crafted argument or pitch, stories are the heart. We greatly overestimate the extent to which facts and logic influence those around us. This misconception is reflected in the language used in board meetings,… Continue Reading…