1-hour website and marketing content review
Do you ever wonder if your marketing makes people’s eyes glaze over?
Sometimes fixing your marketing doesn’t require a major plan that takes months to roll out. Sometimes it just requires an hour with an outside expert. Click here for a full description.
Websites that convert
If people don’t understand what you do within five seconds of visiting your site, it’s costing you money.
To maximize your success, we’ll use crystal clear, precise language, direct calls to action, and an easy to navigate website blueprint (a.k.a., wireframe).
Most businesses lose money because they lack a simple, meaningful, unifying message.
A one-liner is a unifying message for all your business communications and marketing. It’s shorter and less clichéd than a mission statement, yet more descriptive than a slogan. A solid one-liner ensures that you’ll never miss out on an opportunity because your first impression is confusing or dull.
Company Profiles, BrandScripts, and BrandScript Critiques
Every firm stands to benefit from a simple script that conveys empathy and competence.
Your BrandScript provides the foundation for your website’s About page, collateral for trade shows, LinkedIn profile statements, as well as internal focus and clarity.
Client profiles, blogs, and lead-generating guides that distinguish you and move readers
The most impressive data is difficult to remember; a well-told story is hard to forget.
I create valuable content and tell the stories behind the numbers so potential clients can fully appreciate your expertise and impact.
Video Scripts to compellingly showcase your value to clients
All too often, good videos are undermined by bad scripts.
I write video scripts tailored to your audience and goals.
Already have a script but not sure you’re in love with it? I also do video script critiques.
Email marketing campaigns
If prospective clients don’t remember you when they’re ready to make a purchase, it doesn’t matter whether they like you.
Promote new services, product lines and time-limited offers with interesting content and clear calls to action.
Lead generating eBooks and guides
How would you like a steady stream of leads who voluntarily opted in to your marketing and sales pipeline from your website?
By helping people understand complex challenges and make better decisions, lead generating guides boost trust and brand recall. They also bring in high-quality leads.