Services
“Storytelling is an undervalued and underused art in the world of business”
– A. Osterwalder and Y. Pigneur,
Business Model Generation
Business Profiles | Web Copy | Biographical Statements
What inspires you? What gets you out of bed in the morning? Most importantly, do people “get” what you do within 10 seconds of landing on your website? If you aren’t communicating these things well, you’re losing business.
Regardless of industry, we can capture your company and work using vibrant, relatable language. Whether you need help with your “About” page, describing your services, telling your brand’s story or even your LinkedIn bio, we’re here to help you make a strong, clear first impression.
One of our specialties is writing about technical topics for non-technical audiences. We guard against jargon and use analogies, metaphors and other literary techniques to make challenging concepts simple.
Content Marketing
Traditional advertising doesn’t cut it anymore for many audiences, especially younger consumers who are wary of having brands and products pushed on them. Good content marketing, on the other hand, provides people with information they’re actually seeking out. It is helpful, authentic and often entertaining. It isn’t explicitly self-promoting. By creating credibility and trust, a well-written blog, eBook, contributed content in industry publications, and other content brings prospective clients within your circle of influence. You become their go-to problem solver.
Another advantage of content marketing over traditional advertising is the ease of measuring ROI using tools like Google Analytics. You’ll have a high degree of oversight on our work’s performance and we can tweak campaigns to deliver plenty of bang for your buck.
Storytelling
“Effective persuasion relies on telling a good story. If we can put our ideas into narrative form, it helps your audience understand the world better, giving them a common set of references and, ultimately, is more likely to encourage them to support your point of view.”
– Carmine Gallo, The Storyteller’s Secret
Stories can inspire, amuse, educate and even cause people to question long-held assumptions. Our decisions are driven less by logic and more by stories than we tend to appreciate.
Stories make products, brands and causes tangible. A well-told customer story, for instance, can be more valuable than a thousand data points proving that you’re great. That human touch makes you memorable and relatable.
Let’s talk about storified marketing.
Coaching | Remedial Writing Support
According to author and technology analyst Josh Bernoff, bad writing costs American corporations nearly $400 billion a year. Whatever size your business, shoddy writing can be a drain on your most precious resource—time. If you’re trying to improve your company’s internal and external communications, you’ve come to the right place.
Alternatively, are you a student or aspiring writer? We’re here to help you write more effectively, better manage your time and get in front of more readers).
We offer a discount for students and aspiring professionals at the outset their writing journey. Let’s talk.
View my portfolio here.