Storyfied MarketingStorytelling

What makes a story a story, and why should you care? Understanding what makes a story a story is essential in marketing whether you’re writing a client spotlight, press release or your brand’s origin story. I recently read a memoir… Continue Reading…

Content Marketing

Tomorrow I’m sitting on a panel for an entrepreneurial journalism class at Colorado State University. I’m pretty stoked! Two groups of students tasked with creating a media platform for an underrepresented community will be presenting. I’ll hopefully be able to… Continue Reading…

Content Marketing

Originally published Aug 9, 2018 on NerdyMind.com. What is Content Marketing, And Does It Work? Content marketing, in many ways, flies in the face of conventional wisdom. You’re giving away intellectual capital free of charge, and much of your audience… Continue Reading…