Storyfied MarketingStorytelling

What makes a story a story, and why should you care? Understanding what makes a story a story is essential in marketing whether you’re writing a client spotlight, press release or your brand’s origin story. I recently read a memoir… Continue Reading…

CommunicationStorytellingWriting

The Economist warned last January that “In the future, ‘fake news’ put together with the aid of artificial intelligence will be so realistic that even the best-resourced and most professional news organization will be hard pressed to tell the difference… Continue Reading…