Business CommunicationsInspiration

Why is it that the answers to some of the most obvious questions people ask are the hardest to put to words?    We like to think that most of our decisions are rational, but in fact most of our decisions… Continue Reading…

Content Marketing

When you do content marketing, whether publishing a blog or doing something more resource-intensive like a podcast or webinar series, you’re giving a lot away with no guarantee of a return. Yet businesses are recognizing how essential content marketing is… Continue Reading…

Business CommunicationsCommunication

People tend to underestimate one another’s bullshit detectors and overestimate their own. Some of the best evidence of this is how frequently we resort to the following phrases. Don’t use them unless you want to trigger people. 1. “No offense, but …”… Continue Reading…

Content Marketing

Originally published Aug 9, 2018 on NerdyMind.com. What is Content Marketing, And Does It Work? Content marketing, in many ways, flies in the face of conventional wisdom. You’re giving away intellectual capital free of charge, and much of your audience… Continue Reading…

CommunicationStorytellingWriting

If you’re faced with a decision or trying to understand an issue, you don’t want conflicting information from a bunch of weaselly sources. Unclear and dishonest language isn’t just a drain on the economy, it’s something I take personally. Every written… Continue Reading…

Uncategorized

Updated: Aug 4 As a marketing copywriter and writing consultant I fervently believe in the power of language—particularly in well-told stories. Yet impact can be hard to measure and I don’t see hard proof of it every day. My writing… Continue Reading…

Uncategorized

Imagine that you’ve been in a bad biking accident and have multiple fractures in your right leg. You’re at the early stages of recovery, full of pain, pins and plates. The orthopedist or sports medicine doc sits down with you and… Continue Reading…

Uncategorized

Updated: Jul 6 I’m gonna tell it straight even if I have to sleep on the couch tonight: My son was not, at first, a cute baby. For six weeks he was just not cute in any sense of the… Continue Reading…

Business CommunicationsEditing

Updated: Jul 6 If you’re an editor, a marketing manager or a collaborator who’s worked with me, the clarity and succinctness of my writing has made your job easier. Admit it. You may even think I’m talented. But here’s the… Continue Reading…

Business CommunicationsCommunicationWriting

Updated: Jul 6 The ability to write well is scandalously undervalued. Both the benefits of quality writing and the economic costs of poor writing are underestimated by organizations of all sizes. Although I’ve written about this before, I thought using… Continue Reading…