Content MarketingTrust

About the Author: Mary is the owner and CEO of NerdyMind, a friendly Fort Collins-based technical agency that focuses on digital lead generation, strategic website redesigns, and custom app development. The B2B buying cycle can be long, especially for larger-ticket… Continue Reading…

Content Marketing

Tomorrow I’m sitting on a panel for an entrepreneurial journalism class at Colorado State University. I’m pretty stoked! Two groups of students tasked with creating a media platform for an underrepresented community will be presenting. I’ll hopefully be able to… Continue Reading…

Content MarketingStorytelling

One of the cardinal rules of persuasion and storytelling is show, don’t tell. Advertising tells; stories show. And that’s why they’re good for business. Do you remember the first Super Bowl you watched? I didn’t know what the Super Bowl was… Continue Reading…

Business CommunicationsInspiration

Why is it that the answers to some of the most obvious questions people ask are the hardest to put to words?    We like to think that most of our decisions are rational, but in fact most of our decisions… Continue Reading…

Content Marketing

When you do content marketing, whether publishing a blog or doing something more resource-intensive like a podcast or webinar series, you’re giving a lot away with no guarantee of a return. Yet businesses are recognizing how essential content marketing is… Continue Reading…

Business CommunicationsCommunication

People tend to underestimate one another’s bullshit detectors and overestimate their own. Some of the best evidence of this is how frequently we resort to the following phrases. Don’t use them unless you want to trigger people. 1. “No offense, but …”… Continue Reading…

Content Marketing

Originally published Aug 9, 2018 on NerdyMind.com. What is Content Marketing, And Does It Work? Content marketing, in many ways, flies in the face of conventional wisdom. You’re giving away intellectual capital free of charge, and much of your audience… Continue Reading…

CommunicationStorytellingWriting

The Economist warned last January that “In the future, ‘fake news’ put together with the aid of artificial intelligence will be so realistic that even the best-resourced and most professional news organization will be hard pressed to tell the difference… Continue Reading…

Business Communications

Updated: Aug 4 As a marketing copywriter and writing consultant I fervently believe in the power of language—particularly in well-told stories. Yet impact can be hard to measure and I don’t see hard proof of it every day. My writing… Continue Reading…

Uncategorized

Imagine that you’ve been in a bad biking accident and have multiple fractures in your right leg. You’re at the early stages of recovery, full of pain, pins and plates. The orthopedist or sports medicine doc sits down with you and… Continue Reading…